Video is a powerful tool both for social media and SEO. This is the reason why almost everyone is now producing videos for their websites, and also the reason why Facebook forced users to upload video to their sites.
Facebook is about creating the biggest social media site. And it is the biggest in terms of reach and number of subscribers.
That also means it is counter-intuitive for it to allow users to link videos into their posts. When a video link is posted in Facebook, they don’t own the video. Instead, search indexes would increase the video link rank. When users click on the link, they are ushered out of Facebook and on to the video site. Any website would want its visitors to stay on site. This is what all websites strive to do. For that to happen, Facebook found a way to keep users inside not by using an embed, but by allowing video uploading.
Of course, things happen when a video or any media is uploaded to Facebook. For one, they are reformatted to fit Facebook standards. The video is not only converted to Facebook video format, codex and extension, it is also resized to their standards. That’s the risk, storage space and computing power that Facebook invests with every video upload. The upside is that, the video gets a lot of mileage within Facebook. It can go viral really quickly. If a company has a campaign within Facebook, it is easier to set up the ads, as well as to share the video. Streaming the video is also faster and easier. It does wonders to a social media campaign.
The downside is that this does not help the SEO campaign. Additionally, the video is a property of Facebook, along with every image that is uploaded to the site.
YouTube is the largest video sharing website in the world. It is also the second largest search engine in terms of the number of searches. If a blog or a website campaign has a video, it is wise to have it uploaded in YouTube.
In makes a lot of sense to upload videos in YouTube. Not only is it popular, but the video also contributes to the SEO ranking of the website. It is also easy to host the video on YouTube and put the link on the website. This is easier done, compared to storing the video onsite and creating a link and embed code. With YouTube, the embed code is already available when the video is shared.
It does not have the same impact as Facebook when it comes to social media campaigns. However, going viral is not a hosting problem. The video can be uploaded anywhere and if it is good, it can go viral. YouTube videos is easy to share from within the website. It is also easy to share when it is embedded on any other website. It can still be shared on Facebook, even though the practice of linking to YouTube is frowned upon.
One advantage of YouTube is that it is a Google company. [Technically, it is an Alphabet company, as Alphabet is the holding company of Google.] That means that it helps to increase a website page rank. You can add website links to the video description. There are also ads and other tools which can show links to the video while it is streaming.
When a video is uploaded to YouTube, it can be automatically shared on Google+. This is the only instance where a link can be automatically shared on Google+. Other ways to automatically share on Google+ involves an intermediate step where a link is automatically posted on Blogspot.com, which in turn automatically creates a share on Google+.
Companies which want to have a video presence should consider posting on YouTube. It tremendously helps the search page ranking on Google.
Due to these issues, websites which use videos are forced to upload to both Facebook and YouTube. If they are serious, they should also consider posting to other video sharing sites, like Vimeo and Datamotion. From an SEO standpoint, the number of links can help the website very much.