Internet marketing has proven to be a totally different animal with almost the same rules as traditional marketing. The rules are there to protect the stakeholders and to make sure that the marketers don’t break the internet. There are disparate sources or origins for these rules and regulations. Some are based on existing laws, or on search algorithms. Others are remnants of a gentleman’s way of doing business.
In a way, it is like a modern quartz watch compared to an analog watch. Skeleton watches are increasingly becoming popular. These watches have transparent casings which show the inner workings of the watch. The intricate movements of gears and springs inside an analog mechanical watch is a joy to watch. On the other hand a quartz watch doesn’t show much except faux fairings and bolts and studs. The only movement in a quartz watch are the hands moving round the watch face.
With internet marketing, this is the most basic difference: most of the things being done are not seen nor felt. There is no discernible movement and a lot of it is done automatically. The only thing that the client sees is the hand moving, displaying time and results of these actions.
Recently, I was asked a management question. Except for my stint in management, I am not trained in management theories. I can only answer from my own personal experience. The question was “What do you think should be the company/employer’s value to make the employees be satisfied in the workplace?”
For me, there are many factors which can make an employee stay. I should refer here to the Napoleon pose, with hand on his breast, and the other in his pants pocket. One of my former managers told me that this references the heart and the pocket. If an employee loves his work and is well compensated, then he will stay. If one or the other is lacking, he might stay, but not for long. However, if there is no love for the work, or if the money does not provide enough motivation, then it is time to leave. This is the simplest answer to keeping employees.
In terms of details, in my personal experience, there are other factors to consider. For one, the manager or supervisor has a lot of weight in keeping an employee. If my immediate superior supports me, and we are enjoying the job, there is no reason to leave. If the manager lacks rapport with his people, the employees will not like to go to work, and absenteeism occurs.
The employee must also feel that the company is investing in him. In one of the companies I had worked for, it was important that the employee resumes are updated every quarter. The updates should include the latest training and any new job experiences. If there is no improvement in the quarterly resume, the company assumes that they have failed in their responsibility to the employee. This responsibility is a two-way street. Before the company can offer a service, they must have trained personnel. If the employee is not trained in a particular skill set, then he cannot be fielded for the job. If he cannot be fielded for a specific job, then the company cannot offer that service.
There are companies which offer perks like breakfast, or free lunch. Travel is another perk for high performing companies. There are even companies which have weekly drinking sessions and movie showings. In the end, the feeling of accomplishment and being appreciated is the best motivation a company can do for their minions.
Internet marketing is in a pickle because of the above. Most internet marketers rely on outsourced work. The actual work is done by people who work from home, using the internet to communicate. The particular problems this situation poses has been addressed in various blogs and fora related to outsourcing. As one of those who work from home, motivation also comes down to job satisfaction. Which job an make a person who doesn’t leave his house very happy.