Finding Yourself on Search Results

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"Lupa.na.encyklopedii" by Julo

“Lupa.na.encyklopedii” by Julo – Own work. Licensed under Public domain via Wikimedia Commons – http://commons.wikimedia.org/wiki/File:Lupa.na.encyklopedii.jpg#mediaviewer/File:Lupa.na.encyklopedii.jpg

One of the benchmark exercises that an SEO practitioner should do is to search using his name as a key phrase. Other variations include less obvious variations like nicknames and jobs, or nickname and event. This is a vanity exercise to know where in the world they are. In the same way, this should be the first thing that they should do before engaging a client.

Every few months, I check my name on Google search, just to see if I’m on the front page. A person or a company should also do this often, to see if there are others with the same name. If a company has a website, they should also check out the results for their website name.  For instance, a law firm, like Gabionza, De Santos and Partners can type in their website name, “VGS Law”, to see if they are on the first page of SERP. (They are.) I also looked up “Sol Dean of Law” and Sol Mawis of the Lyceum University of the Philippines was on the SERP.

Sometimes when you search for something, the search key words may not be the most logical, but these are the key words that you remember. Things like, “bakery at the corner of JP Rizal and Bonifacio streets”, will become more common in the following years.

I played around with my variations of my name, like “andoy seo”, and was pleasantly surprised at the results. I was on the first page of SERP, and there were several “Andoy” around. My Quora page was on the page. The funny thing about the search results was that I ran the search with “andoy SEO”, and my other links came up.  This time, my picture was on the page.

This is a simple exercise to see how large your web footprint is. For those who are aggressively pursuing high visibility in search engine results, this is a simple way of finding out your ranking without going to any other analytics page. It is one way for a client or a newbie to understand the impact of SEO, and what it can do.

For those who would want a low profile, this is one way of knowing how small your footprint is. If you have a fairly active social media presence along with Facebook account, as well as Twitter, Google+ and LinkedIn, and you have a unique name, chances are that you would have the search results pointing at you.

Sometimes, off-page SEO is all about being active, putting up organic shares, comments and interaction with other users. For companies, they have to find out what people are trying to find when they use search engines. This is where the analytics comes in. Page analytics compile data about the website traffic and the searches. This includes search keys. On top of that, because search engines compile data for your searches, they also have data on the search keys, and you can take a look at the keywords, how many searches for the keyword, as well as how many pages use it as a keyword.

This is a more scientific way of looking up the competitive keywords. It also leads to better results.

 

 

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SEO Automation and Its Limits

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Conversationprism

If you have been blogging and putting up articles for some time now, you would notice that there are some necessary tasks after the article has been posted. These include sending the RSS to an aggregator and ping the blog, putting up bookmarks and sharing on social networking sites. At least, these are things you would want to do if you want to promote your site.

If you don’t really want to promote your site, you can just depend on your free-blog’s default settings, whatever they may be.

The reality is that there are a lot of new blogs being put up every day. Some are company sponsored blogs, others are attached to a corporate or ecommerce site and are official blogs of sorts, and the majority are personal blogs. Blogs which are associated with a company’s official site are meant to promote the company or its products. The same goes for ecommerce and internet marketing blogs. Personal blogs are usually self-promoting, but mostly these are not meant to be shared to the public at large. Personal bloggers write for the fun of it, for their own enjoyment and for sharing within their circles. Usually, these are not promoted outside of those circles.

For corporate and ecommerce blogs, that is another matter. These are promoted as aggressively as possible, and all that time the website owners are hoping that it would not be de-indexed by Google. This is a walking a fine line, because there is no way of knowing beforehand when Google’s newest algorithm release would affect the site or not.

Without the use of backlinking services (which Google hates and tries to filter out of their algorithm) there are only a few things which can be done to promote the site. Basically, what it all boils down to is to ping the site for new updates (with RSS), bookmark, and promote on social media. These are mundane and daily tasks which can be automated up to a certain degree.

There are plugins and scripts available which can take the RSS feed and post the update to bookmarking sites, and social media. There are automated services on the internet which can post on other social media. The posts can even be scheduled on a recurring basis. However, there is a limit for which these could be done. Taking the next step in automation, the website owner has to think of creating scripts using popular social media APIs in order to post to these other sites. At least, an automated posting system makes a whole day or several days’ work out of the picture and the admin can keep to creating content for the website.

There are other ways to promote the site. But these take a lot more work and some level of creativity. The most important part is to carry a conversation with the audience. It is no longer enough to post to Facebook, or Twitter. Taking the next step, there should be interaction between the audience and the blog. Carrying the conversation over to social media is one way of getting a lot of mileage for the blog.

Words and Meanings – Differences between SEO, social media, social networking, internet marketing, and others

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Sesame seeds are ground by dinners at Yabu to start off the service.

We found Yabu through the social media and passed through social networking sites. It’s fun to find new things as recommendations in blogs.

 

There are a lot of things to know about search engine optimization, internet marketing, online reputation management and so many other buzz words which are related to internet technologies and tools. The lack of understanding of these technologies and strategies have given rise to a new and distinct field in marketing. It has also created that most hallowed internet personalities, the internet marketing guru and the SEO master.

I say bollocks to those terms. The reason I say that is because for the most part, the only thing these people will agree on is how to gauge if something works. The important questions are “Did the rankings rise?” or “Was there an increase in sales with the larger online visibility?” If the answer is “yes” then whatever strategy they implemented works, if not, then it didn’t. The problem is that given a room full of gurus and masters, there would be two rooms full of contradicting ideas.

If you attend a seminar by a guru, what you most probably will get would be two days of introduction to ideas and techniques. If you map out those ideas, you would end up with a whole new section of people to do the work. You’re a one man entrepreneur working out of your home and you need that many people to promote your brand. Crazy, right?

In truth, there is no single correct answer. There is no single strategy which will work for all situations. At the end of the day, you have to understand what you want to happen, and also understand the theories, terminologies and strategies, but you do not need to use them all. I prefer one strategy, but if the client wants some other approach, and I see there’s no harm in it, it’s okay by me. I know it will work, sooner or later.

To begin with, all these terminologies are not the same thing. Neither are they exclusive of one another. When someone says that SEO no longer works, and that PPC works better, that guy is an idiot who doesn’t know that PPC is an SEO method. I don’t want to go there, that is an advanced topic. Very debatable.

Internet marketing is simply marketing using ideas, concepts and tools which work online. It means no billboards. It means that online ads are used differently from TV ads. The videos may be the same as TV ads, but these are used differently.

SEO is a goal. It is also a set of guidelines. It is also what a strategy is called. It is also the platform or environment. It starts with the rules search engines use to come up with their search results, going up to tricks and hacks, and simple things employed by practitioners to rank on those search engines.

Online reputation management (ORM) uses SEO techniques to manage reputations on the web. It could be organic and natural as if you were chronicling your life. It could be paid, like buying all the adwords for a particular keyword on Google.

Social media are web sites where various electronic media are shared. Social networking sites are where people get connected to other people. Depending on the social media site, these people may or may not know each other beforehand. They just need to connect and network, that’s why they are on the social networking website. If the primary reason of a website is to share a particular type of media (drawings, paintings, short stories, songs, speeches, music, pictures) to the public, then most probably that’s a social media site. If the site mostly is about allowing people interacting with other people, like sharing, commenting, chatting, online real-time videos, etc, then it most probably is a social networking site.

Web 2.0 is like the old Web (beta) just more interactive, and more responsive to the users.

So the first question is what do you want to promote? The follow up question is where do you want this to happen and what kind of people do you want this to happen with?

You want to promote a soap? What kind of soap? What kind of people do you want to reach? Where do you want to reach them? Rather, how do you want them to reach you?

Hold that thought, and think about it.