Back Linking is for Beginners

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loom bands

Loom bands

Back linking is an SEO method where links are created in other websites pointing to the promoted website. A back link could be part of a profile, or a comment. It could also be a mention in an article or blog post. It could be a link attached to a picture, animated GIF, video, sound bite or any other media.

Backlink Spamming

Because it is relatively easy to do and very effective, it has become an important tool in any SEO toolbox. Because it is very effective, Google has been working on ways to discount the effects of back linking. Google penalizes excessive back links or a too rapid increase in back links. How excessive is “excessive”? Organic backlinks take time and comes in diverse forms, usually through links in social networking sites, microblogging reposts, blog reposts, social bookmarking, etc. However, if there is suddenly a thousand backlinks after only one day of posting, or there is a huge increase in backlinks without any increase in followers or in posts, then this can be attributed to back link spamming. This is what Google de-indexes, and it also penalizes the website. The website might not show any search for a certain period of time.

Entry-level Task

Back linking is usually a task given to new guys. This is a repetitive task which only needs someone to constantly search for sites to add a “do-follow” link. Candidate sites would be.social media, social networking, other Web 2.0 sites, news sites, directories and feeds. If it is possible to put p a link in a comment or profile, that would work fine.

The main problem for back linkers include:

  • The mistaken belief that PPC is better than creating back links. Comparing a PPC campaign to SEO is like comparing apples and oranges. Those are completely different from one another. The only thing in common they share is the need for an SEO compliant website. putting up an SEO campaign does not hurt PC efforts. In addition we masters do want to rank high regardless of PPC.
  • The misconception that back linking IS SEO. The belief that SEO is all about back linking is a limited point of view. You can create organic back links without back linking on your own. With the use of social media and social networking sites there is no reason why followers would not share your links. The only requirement is a link which is worth sharing.

As a relatively simple task left to entry-level personnel, back linking is not clearly spelled out, in terms of what it is, and how it works. The newbies just know that they are doing SEO work. When they leave the company or their employer, they have this idea that they are SEO professionals. This is a grave mistake. They then apply with other companies not knowing anything else but creating back links, without any understanding of the ideas and concepts behind SEO in general, and back linking in particular.

In the end, back linking is just a tool. It is not even a strategy. Nowadays, you keep your backlinks in trickles, and try to get the post listed in social bookmarks, sharing sites, in order to create a credible presence.

SEO Begins at Home (Page)

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Among tech TV comedies, “The IT Crowd” stands out as a stereotype of the stereotype. Besides being British, the series is also about a four-person IT department located with offices at the basement. (If you are familiar with the show, think about it and you will be able to count all four members of the department.)

The head of the department is Jen, who doesn’t know anything about computers. One quotable quote sprung on Jen is that searching for “Google” on google can break the internet.

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The reference, of course, is to the reach and power of Google the search engine. If you think about it, if Google for any reason suddenly disappears, it would seem as if the internet suddenly went balls up.

Google has become one of the biggest internet companies, and one of the most influential companies in the world. But what is search, really? How does a website get itself on Google’s search results?

First off, search is a service where an online user would enter a keyword, and the search engine would provide a list of websites which fit the parameters. To come up with a list, the search engine crawls the web and indexes websites according to the keywords it finds on the individual pages. Google has created a set of rules and guidelines for websites, which would help webmasters and web developers to comply with Google’s search algorithm. When a search is requested, Google matches the keyword with the index to provide a list of results. However, Google has also implemented some changes to improve the user experience and enhance the results. Google has filtered spam sites, and those with low value add. If a website does not have original content, the page gets a lower ranking. These and other considerations are part of Google’s commitment to provide a relevant search service.

If you have a website, and you want Google to rank your site, the first step you need to do is to see if your website follows Google’s guidelines. Download a copy of the Google Starter Guide and understand the philosophy behind it. This is a link to Google, where you can begin reading on search engine optimization (SEO).

Search engine optimization is not magic. It is based on rules and how a search engine implements these rules. Each search engine would have their own algorithm, and rules. Google just makes better and faster search.

If you are in the market for a web developer ask your candidates about the Google Starter Guide, and if he has implemented it before. If you already have a website, ask your developer if your website follows the guidelines outlined in the Google Starter Guide. You would be surprised at how many website developers don’t know about the Google Starter Guide, which would explain why a lot of websites are not search engine optimized.

Only after you have audited your website, and ensured on-site SEO compliance, then you can begin thinking about off-site SEO strategies and techniques. I will discuss various aspects and strategies about offsite SEO in later posts. Suffice to say, that there is a lot of discussion and points of view about how to do off-site SEO.

If you need any help or any questions, please feel free to leave a comment.

The Hello World Post

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The beginning is usually hard. I have been thinking about this blog for more than six months. It has been a while since I last started a blog for a specific content or business. Before this, I have never had a blog which capitalized on my SEO and internet marketing experience. But here it is.

The purpose of this blog is to be a resource for Philippine internet marketers who are just starting out. I want to promote interesting businesses. The promotion on this site will be free. I might even have giveaways on social media sites where I promote businesses and internet marketing ventures for a month. The promotions will be a proof of concept, that the things I know and will write about on this site do work.

The way search engine optimization is being practiced is usually with the use of the term “guru,” with an emphasis on the American definition, of an expert, or a leading authority. The word itself is Indian (the sub-continent of India) in origin. I just don’t know which of the Indian languages it came from. But it is also used in the Philippines, where a guru is defined as “teacher.” I have been working on SEO projects for the past five years. I would like to impart the things I have learned through this blog.

So, yes, hello world, and here, have a pie.

Mom and Tina's Banana Nutella Pie