Keeping the Employee

An automatic mechanical skeleton watch and an analog quartz skeleton watch.
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Internet marketing has proven to be a totally different animal with almost the same rules as traditional marketing. The rules are there to protect the stakeholders and to make sure that the marketers don’t break the internet. There are disparate sources or origins for these rules and regulations. Some are based on existing laws, or on search algorithms. Others are remnants of a gentleman’s way of doing business.

An automatic mechanical skeleton watch and an analog quartz skeleton watch.

An automatic mechanical skeleton watch and an analog quartz skeleton watch.

In a way, it is like a modern quartz watch compared to an analog watch. Skeleton watches are increasingly becoming popular. These watches have transparent casings which show the inner workings of the watch. The intricate movements of gears and springs inside an analog mechanical watch is a joy to watch. On the other hand a quartz watch doesn’t show much except faux fairings and bolts and studs. The only movement in a quartz watch are the hands moving round the watch face.

With internet marketing, this is the most basic difference: most of the things being done are not seen nor felt. There is no discernible movement and a lot of it is done automatically. The only thing that the client sees is the hand moving, displaying time and results of these actions.

Recently, I was asked a management question. Except for my stint in management, I am not trained in management theories. I can only answer from my own personal experience. The question was “What do you think should be the company/employer’s value to make the employees be satisfied in the workplace?”

For me, there are many factors which can make an employee stay. I should refer here to the Napoleon pose, with hand on his breast, and the other in his pants pocket. One of my former managers told me that this references the heart and the pocket. If an employee loves his work and is well compensated, then he will stay. If one or the other is lacking, he might stay, but not for long. However, if there is no love for the work, or if the money does not provide enough motivation, then it is time to leave. This is the simplest answer to keeping employees.

In terms of details, in my personal experience, there are other factors to consider. For one, the manager or supervisor has a lot of weight in keeping an employee. If my immediate superior supports me, and we are enjoying the job, there is no reason to leave. If the manager lacks rapport with his people, the employees will not like to go to work, and absenteeism occurs.

The employee must also feel that the company is investing in him. In one of the companies I had worked for, it was important that the employee resumes are updated every quarter. The updates should include the latest training and any new job experiences. If there is no improvement in the quarterly resume, the company assumes that they have failed in their responsibility to the employee. This responsibility is a two-way street. Before the company can offer a service, they must have trained personnel. If the employee is not trained in a particular skill set, then he cannot be fielded for the job. If he cannot be fielded for a specific job, then the company cannot offer that service.

There are companies which offer perks like breakfast, or free lunch. Travel is another perk for high performing companies. There are even companies which have weekly drinking sessions and movie showings. In the end, the feeling of accomplishment and being appreciated is the best motivation a company can do for their minions.

Internet marketing is in a pickle because of the above. Most internet marketers rely on outsourced work. The actual work is done by people who work from home, using the internet to communicate. The particular problems this situation poses has been addressed in various blogs and fora related to outsourcing. As one of those who work from home, motivation also comes down to job satisfaction. Which job an make a person who doesn’t leave his house very happy.

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Words and Meanings – Differences between SEO, social media, social networking, internet marketing, and others

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Sesame seeds are ground by dinners at Yabu to start off the service.

We found Yabu through the social media and passed through social networking sites. It’s fun to find new things as recommendations in blogs.

 

There are a lot of things to know about search engine optimization, internet marketing, online reputation management and so many other buzz words which are related to internet technologies and tools. The lack of understanding of these technologies and strategies have given rise to a new and distinct field in marketing. It has also created that most hallowed internet personalities, the internet marketing guru and the SEO master.

I say bollocks to those terms. The reason I say that is because for the most part, the only thing these people will agree on is how to gauge if something works. The important questions are “Did the rankings rise?” or “Was there an increase in sales with the larger online visibility?” If the answer is “yes” then whatever strategy they implemented works, if not, then it didn’t. The problem is that given a room full of gurus and masters, there would be two rooms full of contradicting ideas.

If you attend a seminar by a guru, what you most probably will get would be two days of introduction to ideas and techniques. If you map out those ideas, you would end up with a whole new section of people to do the work. You’re a one man entrepreneur working out of your home and you need that many people to promote your brand. Crazy, right?

In truth, there is no single correct answer. There is no single strategy which will work for all situations. At the end of the day, you have to understand what you want to happen, and also understand the theories, terminologies and strategies, but you do not need to use them all. I prefer one strategy, but if the client wants some other approach, and I see there’s no harm in it, it’s okay by me. I know it will work, sooner or later.

To begin with, all these terminologies are not the same thing. Neither are they exclusive of one another. When someone says that SEO no longer works, and that PPC works better, that guy is an idiot who doesn’t know that PPC is an SEO method. I don’t want to go there, that is an advanced topic. Very debatable.

Internet marketing is simply marketing using ideas, concepts and tools which work online. It means no billboards. It means that online ads are used differently from TV ads. The videos may be the same as TV ads, but these are used differently.

SEO is a goal. It is also a set of guidelines. It is also what a strategy is called. It is also the platform or environment. It starts with the rules search engines use to come up with their search results, going up to tricks and hacks, and simple things employed by practitioners to rank on those search engines.

Online reputation management (ORM) uses SEO techniques to manage reputations on the web. It could be organic and natural as if you were chronicling your life. It could be paid, like buying all the adwords for a particular keyword on Google.

Social media are web sites where various electronic media are shared. Social networking sites are where people get connected to other people. Depending on the social media site, these people may or may not know each other beforehand. They just need to connect and network, that’s why they are on the social networking website. If the primary reason of a website is to share a particular type of media (drawings, paintings, short stories, songs, speeches, music, pictures)¬†to the public, then most probably that’s a social media site. If the site mostly is about allowing people interacting with other people, like sharing, commenting, chatting, online real-time videos, etc, then it most probably is a social networking site.

Web 2.0 is like the old Web (beta) just more interactive, and more responsive to the users.

So the first question is what do you want to promote? The follow up question is where do you want this to happen and what kind of people do you want this to happen with?

You want to promote a soap? What kind of soap? What kind of people do you want to reach? Where do you want to reach them? Rather, how do you want them to reach you?

Hold that thought, and think about it.

 

What is Your Internet Marketing Person Doing Right?

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A lot of people and businesses have their own websites, or Facebook pages, or Twitter pages, Instagram accounts, and so on. For those who have just started an online presence, there is the belief that they have already started on online marketing. There are even some companies who believe that online marketing can be done by a single person handling Twitter, Facebook and Instagram. Usually, that single person is the one in the company with the most real world marketing savvy and the biggest number of friends on Facebook, the most followers on Twitter or the most posts on Instagram. This is a good start, actually.

But what is keeping the internet marketing initiative from taking off are several things: integration, website updates, and a continuing conversation. I did not include on-page SEO, because, ironically, for most people who already have an online presence, that is a technical topic which takes too much time. Besides, it’s not as much fun as Facebook.

Integration is when there is a single social media strategy which uses all available outlets. It is not about using social media sites in a discrete manner, and for different purposes.

So here’s a person who’s tasked to do the online marketing efforts of the company because he has a Twitter, Facebook, Instagram, Pinterest, Google+, and Tumblr account. He posts on Twitter maybe two or three times a day. He spends an hour or two on Facebook. He posts a picture on Instagram maybe when he has dinner at a fancy restaurant, or when he meets his friends. He takes a look at Pinterest every once in a while. He opens Google+ because he uses Gmail. For laughs, he goes to Tumblr. That is not online marketing. That is a waste of time.

food porn commonly posted in picture sharing sites

If all you have on your corporate image sites are personal pictures, you might want to rethink your internet marketing focus.

Integration is relatively simple and could be done painlessly. You only have to post once, and the post cascades to other social media and social networking sites. You post once to Facebook, and it gets tweeted, and also posted on Google+ and Tumblr. A picture is posted on Instagram, and a link appears as a tweet, with a change in status on Facebook. A person can spend an hour, and all of these can be scheduled over the course of the day.

A website update can do wonders for social networking as well as for SEO visibility. Of course, it has to be interesting. Unless something is interesting, only the bots would follow social media accounts. An interesting blog post can attract the right people. It makes them keep coming back to take a look, and see what else is new. An interesting post is something that people want to share. On top of that, assuming that the website has proper on-page SEO, updates ask the search engine to crawl the site. Again, website updates help with search engine visibility.

[At this point, I have to say this as part of full disclosure: I am still populating this site. As such, this is not yet the very interesting part. This is still the introduction. Additionally, I have not added any links to this post or the first one. That will be for later.]

An interesting thread and an equally interesting website leads to a continuing conversation. The difference between Web 2.0 and the one it replaced, is that there is feedback. Sharing posts, liking them, giving comments for and against, are the best parts of Web 2.0. It means that someone is listening, paying attention, hearing what you are saying, and acting on it. They can be spreading the word by sharing the post, picture, video, or audio. Each click on Like, means a vote of confidence, and there is an audience waiting for more of these posts. Each comment is a person agreeing or disagreeing. A discussion is being conducted on several levels. A company’s internet marketing person should be listening to the conversation. If there is no conversation, then it is his job to start one.

To start off this conversation, let me ask you this: How is internet marketing working out for you?

The Hello World Post

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The beginning is usually hard. I have been thinking about this blog for more than six months. It has been a while since I last started a blog for a specific content or business. Before this, I have never had a blog which capitalized on my SEO and internet marketing experience. But here it is.

The purpose of this blog is to be a resource for Philippine internet marketers who are just starting out. I want to promote interesting businesses. The promotion on this site will be free. I might even have giveaways on social media sites where I promote businesses and internet marketing ventures for a month. The promotions will be a proof of concept, that the things I know and will write about on this site do work.

The way search engine optimization is being practiced is usually with the use of the term “guru,” with an emphasis on the American definition, of an expert, or a leading authority. The word itself is Indian (the sub-continent of India) in origin. I just don’t know which of the Indian languages it came from. But it is also used in the Philippines, where a guru is defined as “teacher.” I have been working on SEO projects for the past five years. I would like to impart the things I have learned through this blog.

So, yes, hello world, and here, have a pie.

Mom and Tina's Banana Nutella Pie