For all it’s pervasiveness, there is still a lot of misunderstanding regarding social media. Social media and social networking are different from one another but the terms have been used interchangeably.
Social media is primarily sharing of media. Flickr, Instagram, YouTube, soundcloud and DeviantArt are social media websites. The user posts pictures, videos, drawings, or music and shares these with friends, colleagues or the general public. LinkedIn and Facebook are social networking sites. Those who join want to connect with others. Some social networking sites connect professionals, businessmen or college pals.
Moving forward from the above distinction between social media and social networking, the idea of social media marketing is a blur. The media being used is posted in social media and then shared in social networking sites.
When a website is promoted on several social networking or microblogging sites, it is assumed that the growth would be seen across the board. Unfortunately, that is not true. Even if equal importance, time and resources were put on Facebook, Twitter, Google+ and Tumblr, the social media accounts’ various growth rates would not be the same. This may be true while the accounts have very small numbers of followers. But at some point, one or two accounts would lag or may even lose followers. This is true even if the posts to these different accounts were linked together to post and repost the same things.
The various social networking sites behave differently, almost like they were showing personalities. This would explain why a website might have 300,000 followers on Facebook and yet have only 230 followers on Twitter. The above disparity can be seen on plenty of social media sites which are supposed to be used in promoting another website.
connecting accounts and cross-posting does not assure that there will be an increased interest in both. In fact it is not even automatic. However, if you already have a lot of followers on one account, at least these followers might be open to the idea of following on another social networking site. There are ways to do it, all of which include a lot of work.
Asking followers on Facebook to follow you on Twitter will not convert each of these accounts. You have to give them a reason. You have to make it worth their while and you have to present a value proposition.